Blog
Feb 24, 2023
Social media has revolutionized how people communicate and spread information. It is an indispensable tool for event planners who want to get the word out about their events. With its capacity to reach millions with just the click of a few buttons, social media can help you create excitement about your occasion, attract attention from potential attendees, and easily sell tickets.
In this era of nonstop social media activity and content inundation, it can be a struggle to make your event stand out from the crowd. Luckily for us though, that’s where social media scheduling software comes in handy. These tools are beneficial in saving time, pre-planning all your content needs as well as ensuring that you post at the most suitable times for maximum engagement.
Make the most of your next event by utilizing social media to its fullest potential. Read on to explore the top tools for scheduling and posting on your preferred networks and how best to use them. Whether your occasion is modest or a large-scale festival – these tools can help ensure success.
Choosing the Right Social Media Platforms
Source: DataReportal
Before you launch your event promotion on social media, it’s vital to choose the ideal platforms for maximum impact. Selecting the correct channels is critical since each platform has its own crowd and usage habits. To help you decide where to focus your efforts, here is a quick review of some popular social networks and their key features.
Facebook boasts a staggering 2 million monthly users, making it the most extensive social media network in existence today. It’s particularly widespread amongst more mature audiences – about 54% of its members are aged 35 and above. If you’re looking for an effective way to publicize events that target a broad audience such as conferences, trade shows, or local gatherings, Facebook should be your go-to platform.
Instagram is a visually-driven platform that resonates among the younger generation, specifically those 34 and under. If you’re looking for an effective way to promote events like concerts, art exhibitions, or fashion shows – which all have strong visual elements to their promotions – Instagram should be your go-to.
Twitter is a go-to platform for those that seek up-to-date news and fresh perspectives. It’s an ideal resource when it comes to advertising events with a political, timely, or important aspect such as product launches, live performances, and rallies.
LinkedIn is the go-to platform for all business professionals, making it a perfect fit to promote events that require an expert audience – such as conferences, workshops, and seminars. With its expansive community of industry experts, LinkedIn serves as an ideal place to gain exposure for your event.
Scheduling Tools for Social Media Posts
Source: DataReportal
Event organizers, you can take your content strategy to the next level with social media scheduling tools. Pre-planning posts and making sure they’re released at peak times makes it easier than ever to reach more people on various platforms. Here are some for you to consider.
Hootsuite
Streamline your social media efforts with the ultimate management tool, Hootsuite. In one centralized dashboard, you can schedule posts for maximum impact, track analytics to measure results, and engage in conversations on all of your accounts. Plus, team up with colleagues to craft the perfect strategies -all from just one interface.
Buffer
Buffer is an incredibly useful and efficient social media scheduling tool that can save you time while increasing your impact. Schedule posts to multiple platforms, such as Facebook, Twitter, LinkedIn, and Instagram all at once with Buffer. Plus it has amazing tracking capabilities that let you measure success using detailed analytics for each of your posts.
Later
Later is the perfect Instagram scheduling tool to help you stay ahead of your content game. Create and save all your posts, stories, and videos while tracking analytics easily. Schedule in advance to manage time efficiently and preview everything before it goes live — maximum impact with minimum effort.
Every one of these tools has its own set of unique advantages, so it is worth researching each to determine which best suits your event. Additionally, when you are scheduling social media posts for the event, ensure that you take into account the optimal posting times for each platform as well as any strengths or limitations associated with them.
Posting Tools for Creating Engaging Content
Source: DataReportal
If you want to spread the word about your upcoming event, then creating dynamic content is essential. To make this process easier, here are some handy tools that can help produce captivating visuals and keep your target audience engaged.
Canva
Canva is the perfect solution to create beautiful visuals for your social media posts. From a vast array of templates and design elements, you can easily customize them with your event’s branding and messaging in no time. With Canva, making amazing graphics has never been so effortless.
Animoto
Animoto is the ideal video creation tool for you to craft captivating content for your social media posts. With Animoto, creating stunning videos that represent your event’s branding and messaging has never been easier. You have a range of templates and design styles available to choose from – ensuring each post stands out in its own unique way.
Boomerang
This amazing app lets you create captivating, looping videos that are sure to draw the attention of your followers and leave a lasting impression. Show off your creativity while having fun at the same time – all thanks to Boomerang.
Stand apart from the competition by crafting content that grabs your viewer’s attention with social media posting tools. Make sure to amplify your messaging with high-quality images and videos, as well as keep it clear and concise. By combining the right scheduling and promotional tools, you can make a big splash on social media when promoting an event.
Utilizing The Right Tools
Social media can be a powerful asset to help you market your event and attract the eyes of your targeted demographic. By selecting the appropriate social media platforms, as well as incorporating various scheduling and posting tools, you are able to craft content that will captivate audiences at optimal times in their ideal locations to sell more tickets to your event.
With the help of social media scheduling tools like Hootsuite, Buffer, and Later, you can pre-arrange your content to reach a larger audience. Combine those with the use of creative platforms such as Canva, Animoto, and Boomerang, and you are sure to captivate your target market with visually attractive pieces.
