Easy Guide: How to Make Virtual Tickets for an Event

Your ticket sales are the key factor that will decide how successful your event is. If you can’t sell enough tickets, you might find yourself in the red, losing a lot of cash.

We’ve seen a substantial surge in the number of people jumping online to grab themselves event tickets in recent years. In 2023, 689 million users have been getting their tickets online, which will hit 762.41 million by 2027.

Here’s the reason: Your potential ticket buyers can go online at any time to and grab tickets to your event from any location with a few clicks/taps.

Compare that with the inconvenience that offline buyers have to go through (traveling to the ticket booths, standing in lines, etc.), and online ticketing clearly comes on top as the best way of selling tickets.

So, by deciding to learn how to make virtual tickets for an event, you’ve taken your first step in the right direction.

In this article, that’s exactly what you’ll learn (how to make virtual tickets for an event). We’ll share a few easy steps you can follow to create virtual tickets for an event. So follow along to equip yourself with the tools to make your event a success story.

Why Should You Create Virtual Tickets for an Event

If you’re still not sure if you should leave the traditional methods of creating tickets and start learning how to make virtual tickets for an event, here are a few reasons that might convince you:

It’s a Cost Effective Solution

If you’re still stuck in the old-school ways of creating physical tickets, it could be chomping away at your profits. When you start adding up the costs of printing and handing out tickets, it can really burn a hole in your pocket.

These expenses might not be much of a worry for small-scale events, but if you’re planning an event with a large number of attendees, these costs can really stack up.

Create virtual tickets for an event and sell them online to trim down those expenses, like printing costs and the bank fees for your EFTPOS machine.

Plus, you won’t need as many on-site employees handling ticket sales.

When you make the leap to a new online ticketing system (at your regular ticket prices), you might even have the chance to pull in some extra cash by setting a slightly higher price for the last-minute walk-ins.

And tickets get sent straight to your guests’ email inboxes, saving you costs and giving your event’s profits a healthy boost.

A More Accessible Method of Creating & Distributing Tickets

Having all your event info at your fingertips 24/7 is necessary when throwing a great event. You can’t afford to be in the dark at any time, or your profits might suffer.

But with the old-school methods, if something goes into disarray, you’re stuck being the messenger, personally letting every ticket holder know the situation.

You might even have to redo all your promo gear, like posters and flyers. But you’ve got the upper hand when working with an online ticketing platform.

You can tinker with or add event info whenever you want. And right from the get-go, when you set up your event, you can fire off update emails straight to the attendees who’ve bought tickets.

You Save Time

When you’re running an event, it can get pretty hectic. You’ve got a lot on your plate, from planning the event to keeping your clients happy.

But the real hassle kicks in when it’s time to distribute those tickets, especially with the old-fashioned methods. Running ticket booths around the clock at different spots (which isn’t all that convenient for your attendees, mind you) can take a lot of time.

Creating virtual tickets and selling them online is much faster than dealing with checks, phone orders, and the whole ticket creation process. And for your buyers, getting tickets from the comfort of their couch is what they actually want.

Creating virtual tickets online with a ticketing platform like TicketsCandy can automate the hard part of selling tickets for you. You can set up your event in just 15 minutes after creating an account. That means you’ll have more time for the important things, like coming up with fresh ideas or organizing more events.

Plus, our system delivers those purchased tickets straight to the customer’s email inbox (so you don’t have to deliver them physically like in the case of traditional methods of ticketing).

How to Create Virtual Tickets for an Event

With all the benefits of virtual tickets mentioned above, it totally makes sense to start creating them for your event. Here’s how you can do that with TicketsCandy in four easy steps:

Step 1: Sign Up with TicketsCandy

To start creating virtual tickets for an event, the first thing you need to do is sign up with TicketsCandy. And the best thing about it is you don’t need to enter your credit card information to do it. That’s because selling tickets with TicketsCandy is absolutely free.

To sign up with TicketsCandy, head over to our sign-up page and fill in the required fields (our name, email address, password, and country are all that we require to sign up).

Then, hit the Sign up button and confirm your email address.

Step 2: Create Your First Event

Once you’ve successfully confirmed your email address, you’ll be taken to the dashboard where you can create your first event. Hit any of the two buttons highlighted in the image below to do so.

Upon clicking the “Create Event” button, you’ll see a pop-up asking you for additional information about your event, like the event’s name, starting and ending dates and times, timezone, venue name, address, and organization’s name.

Single-day Vs.Multiple-day Events

When you come across the option “Enable booking calendar for multiple dates and time slots?” be sure to pick the right choice.

Choose “Yes” if your event has particular days and time slots for buyers to get tickets.

Opt for “No” if they can use their tickets whenever they want or if your event is a single-day event where people don’t need to buy tickets for specific time slots.

Event Start & End Dates

The “Event Start Date” is the day your appointment calendar kicks off. Any dates before this start date will not be visible.

On the other hand, the “Event End Date” is the final day the appointment calendar will be open for business. Any dates after this “Event End Date” will also be hidden. If you don’t set an end date, the calendar will keep running those daily time slots without ever stopping.

The Tax Field

If you need to charge taxes to your customers, check the box that says, “Do you want to charge taxes?” and enter the rate you want to charge.

Fill in these fields and hit the “Create Event” button, and you’ll move on to your event dashboard.

Step 3: Create Your Virtual Tickets

You’ll see a navigation menu on the left side of your screen. Click “Tickets” from that menu and then “Create Tickets.”

You’ll see another pop-up form appear, where you’ll need to add information like the ticket’s name, type (ticket, addon, donation), price, discounted price (if applies), available quantity, and minimum and maximum number of tickets one can order in a single go.

Be really careful with the “ticket type” field because once you’ve made your pick, you can’t go back and change it. So, make sure you pick the right one from the get-go.

Also, If you’ve only got a set number of tickets to sell, just enter that number into the “Quantity Available” field. But if you’re selling tickets with no limits, then you can leave that field empty.

You’ll also need to select the ticket’s icon (it’s what will appear next to the ticket name on your widget) according to the ticket’s type and fill in more information, like the description and the time window when the ticket sales start and end.

Then, select the calendar from the drop-down menu. You can whip up your own custom calendars and time slots on the Time Slots page. The calendar will manage the available time slots and their respective capacities.

You can leave it to default for your first event.

With TicketsCandy, you can also choose how many times a ticket can get a scan at the entrance and still be considered valid.

If you’re not quite ready for the ticket to show up on your widget for customers to grab, you can hit the “Hide This Ticket” option.

Once you’ve filled out all of the required information, hit “Create Ticket,” and just like that, you’ve created virtual tickets for an event.

Your ticket will pop up under your Tickets tab. You can shuffle them around as you please by dragging and dropping them. The way they line up on your dashboard is the way they’ll show up on your widget for your customers.

Step 4: Using a Ticketing Widget or a Standalone Event Page

Choosing between a standalone event page or a ticketing widget depends on how much control you want over the whole ticketing process.

Although you can totally customize an event page when you’re working with TicketsCandy, opt for a ticketing widget on your own website if you want your branding to be more consistent.

Here’s how you can create either one of them:

Deploying a Ticketing Widget

To deploy the ticketing widget on your website so your customers can snag tickets, here’s what you do:

1. Head to the event you just created and click “publish” on the navigation bar on the left side of your screen
2. In there, you’ll spot the “Website Widget” option.
3. Copy that widget code
4. Now, paste it into the spot on your website where you want the widget to appear. Be sure to paste the whole code.
5. If you’re using a website builder, paste the widget code in with a custom code or HTML code module.

Give this guide a read if you want to learn how to add the ticketing widget to various website builders.

Creating a Standalone Event Page

If you want to opt for an event page, you’ll find that option right above the “Ticketing Widget” in the navigation menu.

Click it, and you’ll be taken to the event customization page. There, you’ll see multiple sections. The first one is the “Basic Info” section. You can update your event’s name, location, and organizer’s name there.

You’ll also need to select your event type from the drop-down menu named “Event Type.” Plus, if you want to share your own website and socials with your customers, you can do that in this “Basic Info” section.

Just enter the relevant links in the corresponding fields and hit “Save changes,” and you are done.

Now, the next section is the “Details” section. This is where you can customize your event page and make sure that it’s consistent with your branding.

You can add your event logo (it needs to be less than 5 MB and in JPEG or PNG format) and the main image (it’s the header image, has the same requirements as the logo, and the best size is 1200x490px).

To tell your potential customers what the event is about in a concise and sweet way, fill in the “Short Summary” field.

If you want to share your story (which helps your event feel more relatable to your customers), you can do so in the “Detailed Description” field.

Add more images and a link to a YouTube video in the “Media Gallery” section to make your event page even more unique and engaging.

Hit “Save Changes,” and your event page is ready to be promoted.

Wrapping Up: How to Create Virtual Tickets for an Event

Your top customers are all plugged into the internet, soaking up hours of online time each day (6 hours and 37 minutes, to be precise). It’s a dead-set sign that creating your virtual tickets online should be your top priority.

Creating virtual tickets for an event is super easy.

Just follow the four steps mentioned in this article and start selling your tickets online. You will see results that aren’t really possible with the traditional methods of selling tickets.

And if you’re on the hunt for a great deal, try TicketsCandy. You can throw as many events as you like and sell as many tickets as you want without spending a single cent. Get started today.