Optimizing Your Online Ticket Store for Mobile Devices
The fast evolution of mobile technology and digital consumerism has had a significant impact on the e-commerce industry. The majority of people browsing your site for their tickets will actually be viewing your website on a mobile device.
In fact: by the end of 2024, it is projected that there will be more than 187 million active mobile-consumers in the US alone.
It’s now more important than ever to ensure that your online ticket store is mobile-friendly.
You can improve consumer engagement and spark more interest in your content, leading to higher conversion rates and sales by facilitating mobile shopping.
This article shares the benefits of mobile optimization and how to do it right. We’ll give you tips on how to make your online ticket store be more accessible and easy to navigate by your potential customers. The bottom line is that you’ll make more sales with mobile optimization.
Advantages of Optimizing Your Online Ticket Store for Mobile
Making your online ticket store accessible on mobile devices has many advantages that can help your business do better.
Here are a few of the most important reasons why mobile optimization is important:
Shop from anywhere
With the rise of smart devices, customers can now shop from anywhere, anytime. By making your online ticket store work well on mobile devices, you can make shopping easy for your customers no matter what device they use and what time of day it is. There’s no barrier to them purchasing their tickets when you make it the most accessible across devices.
Better User Experience
Optimizing your website for mobile devices ensures that it is user-friendly, loads quickly, and appears visually appealing on small screens. With a better user experience, your website visitors will stay engaged for longer. This boosts the likelihood of them making a purchase, as the longer they’re on your site, the more time they have to be convinced to buy.
Be Found On Search Engines Easier
Search engines like Google give more weight to mobile-friendly websites in their search results. By ensuring your online ticket store works well on mobile devices, your website will be more visible and have more clicks.
Tips to Optimize Your Ticket Store on Mobile Devices
Now that we know why mobile optimization is important let’s talk about what you need to focus on to successfully optimize your online ticket store.
Make A Responsive Design
Responsive design is one of the most important parts of making a site mobile-friendly. With responsive design, your website will change to fit any device’s screen size, making it easy for your buyers to browse. When building out your landing pages for your event, be sure to follow responsive design best practices:
- Use a “mobile-first” design technique, in which you build the website for mobile devices first and then scale it up for desktop devices.
- Ensure all your images and movies work well on small screens and load quickly by testing them and choosing images accordingly.
- Use a grid method that can be changed to fit the size of the device’s screen.
- Avoid using things like pop-ups that can be annoying to users.
A Simple User Experience Is Best
Mobile users want to access information and do what they need to do on the website fast. Reduce the number of form fields and have your buttons easy to find and the call-to-actions super clear to speed up the checkout process.
Make sure the search bar works well so that users can quickly find what they are looking for. Have different navigation menus that are easy to access so users can go to different parts of your website more easily.
Go For Mobile-Friendly Content
Content showing too large on mobile screens (like the font size of images) will make the whole site look cluttered or confusing for viewers on mobile screens. Use short, clear sentences and phrases that are easy to read on smaller screens, and focus on choosing fonts that are clear and easy to read.
See the screenshot of TicketsCandy’s mobile site below for a clean, uncluttered, simple design with mobile-friendly content.
Test your site to make sure all of your images and videos work well on small screens and load quickly and use a payment gateway that is easy to use on a small screen and works well with mobile devices.
The Takeaway: Mobile Optimization Matters
In today’s digital world, it’s important to ensure your online ticket store works well on mobile devices to make more sales and increase company revenue.
Since most online purchases are now being made on mobile devices, it’s a non-negotiable to ensure that your site works perfectly on mobile and other small screens.
Focus on improving the loading time of your content, building out your mobile site first, before the desktop site, testing how responsive the design is, and the other tips mentioned in this article.
It’s essential to have your website work seamlessly on mobile if you’re serious about your ticket sales.