Blog
Mar 9, 2023
Nowadays, social media is a must-have for marketing events. With millions of people using Facebook, Instagram, and Twitter daily, it’s the most influential platform to reach varied audiences quickly. Yet simply posting on those platforms isn’t enough; in order to make your event stand out from the rest you have to develop an effective strategy that involves scheduling posts and content that will draw your target audience closer.
Read on to learn how scheduling and posting on social platforms can be done strategically in order to maximize reach, engagement, and drive ticket sales. Whether it’s a concert, conference, or fundraiser, these tips will help show just how powerful harnessing the power of social media marketing can be when promoting your event.
1. Create A Content Calendar
To ensure your event remains in the spotlight, it’s essential that you curate a content calendar that outlines when and what you’ll post on social media. A content calendar is an organized plan of action consisting of the dates, times, and messages to be shared across all platforms. This allows for an effective strategy tailored towards achieving desired outcomes associated with your event. Crafting a compelling but consistent narrative keeps audiences engaged while giving them insight into key features or benefits they can expect from attending.
To craft a successful content calendar for your event, begin by recognizing the most important key dates and turning points before it takes place. These can include the date of the event itself, registration deadlines, speaker announcements, and special deals or savings. When you have identified these milestones, start coming up with ideas about types of content that you could post on social media ahead of each mile marker. This may look like pictures, videos, visuals, or textual posts to promote your occasion or emphasize its features.
As you design your content calendar, remember to factor in the platform it’s being posted on and the desires of your audience. Take Instagram for instance, it can be filled with photos and videos whereas Twitter is excellent if a short text-based update works best. Combine what you know about your crowd with the types of posts that will do well on each digital space so that everything can run smoothly according to plan when posting.
2. Use Automation Tools
Automation tools can be a revolutionary force when it comes to planning and publishing content for events over social media. These solutions let you pre-schedule your posts, so there’s no more worrying about being too busy or late. To get the most out of automation tools, here are some essential tips.
Choose the Right Tool
With the innumerable automation tools at your disposal, from foundational scheduling applications to advanced analytics and reporting platforms, you have an endless array of options. To ensure that you select a tool best suited for your needs, assess which features are most pertinent to optimize the success of your event.
Plan Your Content in Advance
For optimal success, having a well-defined content plan is key. With your content calendar as a roadmap, you can easily program posts ahead of time to maintain a steady and harmonious presence on social media.
Customize Your Posts
By using automation tools, you can save a ton of time and get your message out to more people. However, it’s essential that your posts don’t come off as robotic or generic. To ensure this does not occur, take the extra step and customize each post for the specific platform and audience. Adding an element of humanity will ensure people feel connected with what you’re posting.
Don’t Forget to Engage
Automation is useful for organizing and delivering your content. However, it cannot replace genuine human connection with your audience. So commit time to interact meaningfully by responding to comments and messages to build strong relationships with your audience.
Best Social Media Automation Tools
Some of the best social media automation tools include Buffer, Sprout Social, andHootsuite.
- Buffer allows you to schedule posts, analyze social media performance, and create customized reports.
- Sprout Social offers a range of features, including scheduling posts, social media monitoring, and reporting, as well as customer relationship management (CRM) tools.
- Hootsuite allows you to manage multiple social media accounts, schedule posts in advance, and monitor social media activity all in one place.
If you’re looking to amplify your social media posts and reach a greater audience, hashtags are the way to go. Using relevant, trending tags can boost your chances of being seen by users who care about what you have going on. To help maximize hashtag impact when scheduling or publishing content related to events, here’s some useful advice.
Before deciding which hashtags to use for your posts, it’s important to do research on relevant and popular tags in the industry or topic you are covering. Investigate what hashtags your competitors are using and take advantage of helpful tools such as Hashtagify or RiteTag to discover high-profile and trending hashtags.
Leverage the power of a branded hashtag for your event to significantly boost awareness and engagement. Select either the name of your event or an associated keyword as a hashtag, then motivate participants and followers to post it when talking about your event on social media.
Expand your reach by using both general and specific hashtags. Utilizing tags like #eventplanning or #marketing can help increase the visibility of your content, while more targeted hashtags such as #musicfestival or #techconference can help you connect with a select crowd.
Different hashtags function more effectively on different types of platforms. Instagram, for example, is centered on visuals and trending tags are generally particular to niches like #TravelPhotography. On the other hand, Twitter includes hashtag phrases that are typically time-sensitive news related such as #BREAKINGNEWS.
Encourage People to Buy Tickets to Your Event
Planning and publishing posts on social media for events can be a daunting but essential mission. With these tips, you will have the ability to boost the effectiveness of your presence on social networks and encourage more people to attend your event.
However, it’s critical to recall that social media is just one aspect of your overall event promotion plan. While utilizing its power can be advantageous, the best approach involves a multi-faceted marketing method which includes email communication, paid publicity campaigns, and industry influencers outreach.
Event promotion is no small task, and a comprehensive approach to utilizing social media strategically can ensure that your event reaches its highest potential. Monitor regularly the activity on your channels and make changes as needed based on results. Above all though, prioritize authentic engagement with attendees to build genuine relationships that will cultivate a committed following in the long run.
