Blog
Oct 6, 2025
Think organizing an event is tough? Try selling tickets without a proper ticketing platform.
Seasoned event organizers already know that the right choice of ticketing platform for your event is worth its weight in gold. It’s one of those behind-the-scenes decisions that can make or break your event’s success. While newcomers might overlook it as a minor detail, those who have held a couple of events already know how the ticketing platform impacts everything (from efficiency and customer convenience to overall revenue).
Functionality, unique features, convenience, speed, integration, and fees are among the key aspects to consider when searching for the perfect ticketing solution. That headache of keeping all those features in mind, along with the constant comparison to competitors, can come to an end thanks to TicketsCandy. It offers everything you might need (and a few things you didn’t even know you needed)
TicketsCandy offers a clean, commission-based model with no monthly fees. Whether you’re organizing a festival, a class, or a museum exhibition, it adapts to your format and scales with your goals.
Today, we are going to answer one of the hottest questions: “What are the features that make TicketsCandy unique?” In short, it is powerful customization and event-specific tools that adapt to your format. Still, let’s take a closer look at what it actually can do to enhance your ticket selling and how to use those capabilities to your advantage.
Key Features of TicketsCandy that Make a Difference
We bet you have ever struggled with setting up ticket sales… Either due to a complex platform or missing features that could’ve made the process seamless and efficient.
TicketsCandy is a game-changer that will let you handle ticket selling with ease. And here is why.
No Fees for Event Organizers
Do you want to sell tickets with no fees paid from your side? We make it real.
Our fee is just 0.9% and it’s passed on to ticket buyers at checkout. Such a tiny fee doesn’t bloat the order price, helps increase conversions, and at the same time lets organizers keep 100% of their revenue.
Event creation is simple and seamless. You do not need to be tech-savvy to handle it. 10 minutes of your time, and you are ready to sell tickets.
Even if you happen to struggle at any stage of event management, the platform has a comprehensive Help Center with useful guides, FAQs, and even a video tutorial on how to create an event. For any specific issues or questions, there is also a dedicated customer support.
Customizable Event Pages with Branding Tool
TicketsCandy allows full customization, including logos, colors, images, social media, and messaging. Thus, you can make your event stand out, match your audience, and brand identity. Here is what you can do to make a ticket sale page an extension of your brand:
- Upload your logos.
- Place banners.
- Add brand-specific color schemes.
- Upload images and videos.
- Share your social media account.
- Display event reviews.
Mobile-Optimized Ticketing Platform
Anything from the page where your tickets are sold to payment solutions is mobile-friendly. Thus, you can live up to the modern attendees’ expectations of a smooth mobile experience with minimal effort. Attendees can buy tickets and view event details from any device.
Caters to All Event Types
Whether you’re hosting a daily class, a weekend festival, or a recurring exhibition, TicketsCandy offers ticket management solutions tailored for every occasion. You can set up timed entry slots, recurring schedules, and multi-day ticketing with ease.
Moreover, the set of additional tools available on the platform allows for successful management of any occasion (from big-scale events like concerts and global conferences to small gatherings like wine festivals or literature reading evenings).
Seamless Payment Experience
TicketsCandy has partnered with Square to deliver seamless payment processing for every purchase. This integration ensures fast transactions, zero hidden fees, and full support.
With Square integration, you are able to sell tickets both online (either on the event page or via a widget added to your website) and offline (in-person with the help of Square terminals, stands, and readers).
Both options would require a Square account, so you would need to create one if you do not have it yet, and connect it to our platform in the Payment Processing tab.
Real-Time Analytics and Social Media Promotion Features
The real-time analytics dashboard that a platform offers is an easy way to track sales, monitor performance, and adjust strategy on the fly. You’ll see which ticket types are selling, when buyers convert, and how promotions perform. Moreover, built-in social media tools help you to drive traffic to your event page and boost ticket sales.
Best TicketsCandy Features by Event Type
We have briefly mentioned a platform’s potential to cater to events of all kinds, and we mean it. There is a set of tools that can make ticket selling an easy and profitable task, no matter the format.
Must Have Features for Festivals & Concerts
Festivals and concerts are often big-scale events with thousands of attendees. Thus, you would certainly need assistance with managing everything. TicketsCandy has a solution for this, and you can:
- Add users from your team and grant them access to the event management on the platform.
- Assign specific roles and permissions to ensure secure and effective event management.
Thus, the entire team will have access to the platform with permissions that match their roles.
You will certainly have tickets of different levels, and their number will be high. So you will need smart ticket management. Bearing this in mind, we have added the following features:
- Tiered pricing for different access levels.
- QR code check-in for fast entry.
Moreover, if you plan a big festival and expect to have international guests, the Time Zone function is essential. It ensures all event-related timings, including booking slots and sales, align correctly. Be meticulous when selecting the appropriate time zone for your event’s location.
Attendees often buy tickets far in advance to such big-scale events, so sending them a reminder is a good idea. You can automate those with a customer appointment reminder option. When selected, an automated email reminder is sent to customers 24 hours before their scheduled appointment or event.
Additionally, at festivals and concerts, merchandise upsells are common, and you can add this option to your event page on TicketsCandy. You can add such a possibility and manage it through the Addons options that can be added in the tickets management tab.
On the due day, thousands of attendees show up. So having the line move quickly and smoothly is critical. That is when our ticket scanner becomes especially useful. All customers automatically receive an email with a QR code on their e-ticket. To scan the QR codes, simply download our mobile app and activate it using the API key.
Classes & Workshops Essentials
As those are recurring events, many visitors would visit them multiple times. To boost your ticket sales, you might offer them discounts or promo codes for future visits. We have a functionality for this.
Discounts or promo codes can be added in the Event Dashboard tab, along with:
- Tickets and time slots creation.
- Managing financial settings.
- Editing any details related to the event.
On top of that, our “Duplicate” option allows you to create the future event in just a few minutes. When you click the double squares icon in the top right-hand corner of the event card, all the details and settings of the previous event will be copied to the new one. You can then edit any of those if necessary.
As there will be multiple events in the long run, convenient navigation between them is critical. You can use the following features:
- Search bar for quick access to a specific event.
- Filtering options like start date, creation date, and event title.
- Event card view changes. You can see all your events either in grid or list view. You can switch between those at the top right corner of the My Events page.
Museums & Attractions: Features to Add
There are plenty of useful features for museums and other attractions in terms of ticket sales settings. Such events would require:
- Timed entry.
- Group bookings.
- Multi-day passes.
Those features can be easily selected when you create your event on our platform. There is a possibility to enable a Booking Calendar for customers to be able to choose specific days and time slots. There is also a possibility of multiple ticket buying.
Some events, like art exhibitions or community fairs and markets, can be open-entry events, with no specific days or time slots. So, you just need to disable Booking Calendar to make it work.
For museums and similar, there is a Calendars option. They enable you to create and organize schedules tailored to different tickets. Those might be useful if you need to:
- Have weekly recurring time slots linked to general admission tickets.
- Create a special event calendar with custom time slots specific to that day.
Donation integration is a useful option for this kind of event, and you can add it when creating a ticket type. It allows attendees to make a voluntary contribution, while not affecting the time slot limits.
Tools and Features for Boosted Event Promotion
Regardless of the event type, you would need some useful tools and features to boost your event promotion. To make this happen, we have added:
- Event Catalog Page QR Code. You can generate a custom QR code linked to your Event Catalog page. Add it to promotional materials such as flyers, posters, or digital ads, so that customers can scan the QR code to instantly access your events.
- Tracking Pixels: With its help, you can connect analytics tools, including Google Analytics, Facebook Pixel, and TikTok Pixel, to monitor user behavior, track conversions, and optimize marketing strategies.
- App Marketplace: Its main purpose is to keep your dashboard clean and organized while offering full control over the tools you use, so there are multiple apps to allow you to organize your events and automate tasks (with Zapier). However, you can also use some of the event promotion tools too (e.g., tracking links, remarketing, etc.).
Ready to Boost Your Ticket Sales While Keeping Admin Work Easy? Try TicketsCandy Today
TicketsCandy is built for organizers who need practical, reliable tools. So, we ensured that all the features and settings for event creation and ticket selling cover the needs of both small and large-scale event organizers. There are no hidden fees, and its mobile-friendly design ensures attendees can book from anywhere, on any device.
Setup is straightforward, with no technical expertise required. Payments are processed securely through Square, with support for Apple Pay and Google Pay, and no hidden fees. Automated tools handle confirmations, reminders, and check-ins, so you can focus on the event itself. Sign up and launch your first event to see it in action.
